What Motivates Felicity to Earn Company-Paid Trips?

Which component of the expectancy theory is likely motivating Felicity the most?

Answer: Valence

Explanation: Expectancy theory of motivation is a theory that proposes that an individual will behave or act in a certain way because they are motivated to select a specific behavior over others due to what they expect the result of that selected behavior will be. They will select the behavior that will get them the best result. This theory has 3 components: Expectancy, Instrumentality, and Valence. In this example, Felicity is a pharmaceutical representative who has earned a company-paid trip for the last two years and has made it a personal goal to earn another trip this year. Since she values those trips so much, the component of the expectancy theory that is likely motivating her the most is Valence.

Felicity's Motivation for Earning Company-Paid Trips

Felicity is a highly motivated pharmaceutical representative who has had the opportunity to enjoy company-paid trips for the last two years. These vacations have been a source of joy and relaxation for her, and she highly values the experience they provide. As a result, Felicity has set a personal goal to earn another trip this year.

Valence, as a component of the expectancy theory of motivation, refers to the value individuals place on outcomes based on their goals, values, and sources of motivation. In Felicity's case, the company-paid trips hold significant value to her. The enjoyment and relaxation she gains from these vacations align with her personal goals and values, making the opportunity to earn another trip a highly motivating factor for her.

By recognizing the importance and value of the company-paid trips, Felicity's motivation to achieve this goal is driven by the positive outcomes and rewards associated with the trips. The anticipation of another memorable vacation serves as a powerful incentive for her to perform at her best in order to earn the trip.