How Sumptuous Supermarket Improved Customer Experience Through Data Mining

How did Sumptuous Supermarket understand customer buying behavior?

By using a process that automatically discovers connections in the collected data, what did they learn from this process?

Answer:

Data mining.

Explanation:

Data mining gathers techniques and technologies that allow exploring large databases, automatically or semi-automatically, with the objective of finding repeating patterns, rules, tendencies, etc. that explain the behavior of the data analyzed in a said context. Sumptuous Supermarket, for example, has done this to improve client experience. They analyzed the data about their customers to understand their behavior and improve the service.