Understanding Cognition-based Trust in Relationships

Key Characteristics of Cognition-based Trust

Cognition-based trust is based on a rational evaluation of the authority's trustworthiness. Affect-based trust, on the other hand, is based on feelings toward the authority that transcends rational evaluation.

The cognitive approach to trust has the following key characteristics:

• A belief that psychology should be treated as pure science, with scientific research methods.
• The primary focus is on cognitive processes and related mental processes such as memory, forgetting, perception, attention, and language.

Which of the following contributes to Keisha's cognition-based trust in Jia?

Keisha's cognition-based trust in Jia is influenced by her perception of Jia's ability, integrity, and benevolence. This rational evaluation of Jia's trustworthiness leads to the development of cognition-based trust.