Understanding the Bait and Switch Sales Strategy

Introduction

Shawn saw an ad in the newspaper for sale on a new four-door sedan for a price of $14,999. When he arrived at the dealership, he was told that they just sold the last of the sale models but that they have identical models for $16,999.

What is this sales strategy better known as?

Answer:

This sales strategy is better known as bait and switch.

Explanation:

This bait and switch sales tactic involves luring customer to your business with an low priced item in attempt to upsell them on a similar, more expensive product. The idea behind the tactic is to get people in the door. Sometimes, the business never had the item for sale or they had a ridiculously low amount of the item available.