Creating a Text Ad on the Google Search Network: The Basics

Headline

The headline component on Search Network Text Ad provides up to three fields of 30 characters each. The headline is the first thing users see when they search on Google, so it is crucial to create a compelling headline that grabs their attention and entices them to click on the ad.

URL

The Uniform Resource Locator (URL) has the domain name and the web resource for addressing documents accessible over the internet. It is important to include a relevant and clickable URL in the text ad to direct users to the specific landing page of the advertised product or service. The URL should be clear, concise, and aligned with the ad's messaging.

Description

The description component in a text ad provides additional information about the product or service being advertised. This is where Mary can highlight key features, benefits, or promotions to entice users to click on the ad. It is important to craft a compelling and relevant description that complements the headline and encourages users to take action.