Amanda's Marketing Objective for Google Display Ads Campaign

What is Amanda's marketing objective for her Google Display Ads campaign?

Amanda uses "Influence consideration" as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda's campaign?

Answer:

The correct option is the 4th option where the In-Market audiences, Custom Intent Audiences, and Similar Audiences are good targeting options for Amanda's campaign.

When running a Google Display Ads campaign with the marketing objective of "Influence consideration," it is essential to target specific audiences that are more likely to engage with your ads. In this case, Amanda should focus on In-Market audiences, Custom Intent audiences, and Similar Audiences to reach potential customers who are already interested in the products or services she offers.

In-Market audiences comprise users who are actively researching or comparing products within a particular category, indicating a higher intent to make a purchase. Targeting this audience can help Amanda influence their consideration and lead them to visit her website or make a purchase.

Custom Intent audiences allow advertisers to reach users based on their intent signals, such as recent search queries or browsing behavior related to specific keywords or topics. By targeting Custom Intent audiences, Amanda can tailor her ads to align with the interests and preferences of potential customers, increasing the likelihood of driving conversions.

Similar Audiences are created by Google to reach users who share similarities with Amanda's existing customers or website visitors. By targeting Similar Audiences, Amanda can expand her reach to new prospects who have characteristics similar to her target audience, thereby increasing brand awareness and potential conversions.

Overall, by choosing these targeting options for her Google Display Ads campaign with the "Influence consideration" marketing objective, Amanda can effectively engage with relevant audiences and drive the desired outcomes for her business.