The Sweet Candy Company Sales Testing Experiment Results

What conclusions can you draw from the experiment?

The sweet candy company conducted a sales testing experiment with different flavors and price levels. What insights can be gathered from the results?

Final answer:

The sweet candy company's sales testing allows analysis of how price and flavor affect unit sales. Insights could include resistance or receptiveness to price changes and comparative flavor popularity. These can guide strategic business decisions.

Explanation:

The sweet candy company conducted a sales testing experiment with several variables including flavor (watermelon, strawberry, apricot, and a control flavor, mint) and price levels (Rs. 5, Rs. 6, Rs. 7). Though specific data numbers are not provided, the likely conclusions to be drawn from the results include the susceptibility of unit sales to price changes, the popularity of each flavor relative to the other, and how these two factors interact.

This can help the company to make strategic decisions about pricing and product line up. For instance, if the mint flavor outsold the new flavors at all price levels, it indicates the dominance and preference for the mint flavor. Conversely, if unit sales decreased as the price increased, irrespective of the flavor, it indicates that price is a significant factor in consumer purchasing behavior for this product line.