Telephone Surveys: Quick Data Collection with Major Limitations

What is a major limitation of telephone surveys?

1. Difficulty in accurately representing the population being studied 2. Limited response rate 3. Inability to capture complex or detailed responses 4. All of the above

Answer:

4. All of the above

Telephone surveys are a popular method for gathering data quickly, but they come with several major limitations. One significant limitation is the difficulty in accurately representing the population being studied. This is due to the fact that not everyone has a phone, and even those with phones may not be willing to participate in a survey. As a result, the data collected may not be completely representative of the general population.

Another limitation is the limited response rate that telephone surveys often face. This can lead to biased results as the people who do respond may have different characteristics or opinions compared to those who do not participate. Additionally, telephone surveys may struggle to capture complex or detailed responses as they are constrained by the questions asked by the surveyor.

In conclusion, while telephone surveys offer a quick way to gather data, they should be used cautiously and in conjunction with other survey methods to ensure accurate and comprehensive results.