Encouraging Dealers to Push Ford and Lincoln Products

Ford Motor Company's Support and Incentives Program

Ford Motor Company provides support and incentives for its Ford and Lincoln dealers worldwide. Through a multilevel program, Ford provides incentives to reward dealers for meeting sales goals. Dealers receive an incentive when they are near a goal, another when they reach a goal, and a larger incentive if they exceed sales projections. All of these actions are intended to encourage dealers to push the Ford products through the channel to consumers.

What Are Projected Sales Examples?

Estimate how much you're going to sell

For instance, you may have bought 60,000 toys a closing year, and you are expecting a 25% increase in income this 12 months. That means, this upcoming 12 months, you're estimating that you may promote 75,000 toys.

The method is: previous month's sales x velocity = extra income; and then: additional sales + preceding month's rate = forecasted sales for the next month.

Conclusion: Bottom-up forecasts begin by projecting the amounts of gadgets an employer will sell, then multiplying that variety by the average cost per unit. You could also build in the number of locations, number of sales reps, number of interactions, and other metrics.

What actions are Ford Motor Company taking to encourage dealers?

Answer: Ford Motor Company provides incentives to reward dealers for meeting sales goals.

Explanation:

All of these actions, such as providing incentives when dealers are near, reach, or exceed sales goals, are intended to motivate dealers to push Ford products through the channel to consumers.