Continuous Development: EA Sports

When introducing a new game, what is the EA marketing team's objective?

a. incentivize; trial buy

b. convince; purchase

c. attract; purchase

d. inform and educate; build market awareness

Answer:

When introducing a new game, the EA marketing team's objective is to attract consumers to purchase.

The introduction stage of the product life cycle is characterized by the launch of a new product into the market. During this stage, the primary goal of the marketing team is to create awareness and generate interest among consumers. In the context of EA Sports introducing a new game, the objective is to attract consumers and encourage them to make a purchase.

The marketing efforts may include promotional activities, advertising campaigns, demonstrations, and other strategies aimed at showcasing the game's features and benefits to the target audience. By attracting consumers and influencing their purchasing decisions, the marketing team aims to establish a strong market presence for the new game and generate initial sales.